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I have written posts in the past about guerrilla marketing and how it can dramatically affect brand awareness by simply thinking outside the box.

This is a viral video started by placing a random Coke machine on a random college campus and filming the results as part of a global marketing campaign launch.

If you ask me…what resulted was — AWESOME!

This is one of the greatest things I have ever seen!!

Tell me that didn’t make you smile…

Your challenge — figure out a way to make an impact within your sphere of influence. Stand out. Become the ‘top-of-mind’ selection.